Tailor Inc.
Tailor Inc’s Managing Director, Martin Skinner, requested Jo Allen and Associates’ assistance in expanding their business and highlighting their ability to deliver world-class workplace environments. With a history embedded in retail design and project management, a thorough analysis of their current strategy was undertaken to understand how this would be realised in a live market.
Through collaborative workshops with the leadership team, Tailor Inc’s Brand Positioning and Brand Promise were explored. Through this process, Tailor Inc could acknowledge their collective professional experience with people at the heart of the business, which was swiftly translated into a new strategic marketing direction for Tailor Inc.
New initiatives included videos introducing the team, projects they had worked on, and a bi-monthly newsletter with increased posts on LinkedIn, Instagram, and aligned Industry websites.
“Engaging Jo Allen & Associates to align our business with the new direction Tailor Inc. wanted to take has been an exciting and worthwhile journey for the team at Tailor Inc. Diving deep into the vision and goals of the business gave way to strategic forethought in the way we saw ourselves operating and the way our clients saw us. Their desire to see us succeed and grow the business has unquestionably influenced how we have moved forward, and we have no hesitation in endorsing Jo Allen & Associates for their professionalism and inspirational contribution.”
Martin Skinner – Managing Director Tailor Inc
Results
Tailor Inc experienced an increase in traffic in all of its marketing channels by more than 35% with a 56.6% open rate in its first EDM, which has remained consistent since being introduced.
