Strategic Direction

• Developing, managing, and implementing business marketing strategy and plans

• Developing a positioning strategy

• Developing budgets and competently apportioning funds against corporate strategy

• Developing marketing procedures and systems

• Measurement and review

• Marketing audits and analysis

Brand Management

• Branding Strategy and Positioning development/rollout/evolution

• Strategic pathway for the growth of the brand

• Development of branding guidelines

• Market Research

• Event Management

Media & Eventing

• Media planning and buying

• Advertising channel review

• Tactical planning for eventing

• Experiential activations

• Creative Agency coordination and production

• Storytelling and PR

• Community engagement and activation