Asthma NZ
Asthma NZ engaged Jo Allen & Associates to assist in the alignment of their brand with the business strategy, purpose and mission. While Asthma NZ has been an established brand for more than Fifty years, visibility in a cluttered Not For Profit market was minimal.
Through collaborative workshops and focus groups, Jo and the Asthma NZ team developed a set of cohesive brand tools on which to base their future communication. The result has been a consistent brand journey that now aligns with the business strategy and meets their client needs.
“Asthma NZ engaged Jo Allen & Associates to assist us in aligning of our brand with the business strategy, purpose, and mission. Whilst the business has been supporting those with asthma for over 50 years, not enough people were aware of our existence. Jo skilfully challenged our understanding of our own brand and guided us through a number of insightful inquiries. The outcome of this enabled us to develop a cohesive set of Brand tools on which to base our future communications. Jo’s contribution created meaningful outcomes that went beyond words on a page. As a result of the time spent with Jo, Asthma NZ now acts with a consistent brand experience that aligns with our purpose and meets our patients where they need meeting. I would be happy to recommend Jo for her extensive experience in brand strategy and management and her insightful methodology..”
Katheren Leitner – CE Asthma NZ
Our role:
To realign Asthma NZ’s brand with the business strategy, purpose and mission to enhance the visibility of the Asthma NZ brand in a cluttered Not For Profit landscape.
